Brand visibility baseline
See where your company appears, how it is described, and whether buyers are being directed toward you or a competitor.
The ASK IndexRequest a baselineAI search visibility research
Know how your company shows up when buyers ask AI.
The ASK Index tests the real questions customers ask across leading AI platforms. We show which companies are recommended, which sources shape the answer, and what your team can improve.
Independent research. Real buyer questions. Source-level evidence.
Featured field study
Andover, Massachusetts
Who does AI recommend when a local customer is ready to choose?
One market. Real service questions. Multiple AI platforms.
01 Mentioned02 Cited03 Referred
Research can include
ChatGPTGoogle AIPerplexityGemini
Why this matters
AI is becoming part of the buying process.
Customers are using AI to build shortlists, compare vendors, and decide which companies deserve a closer look.
Traditional search data cannot show you the full picture. A company may rank well in Google and still be missing from an AI recommendation. Another may appear often because reviews, directories, and third-party articles consistently reinforce its authority.
We make that decision layer measurable and understandable.
What you receive
A clear view of your AI search visibility
Enough evidence to make a sound decision, without burying your team in a hundred-page technical report.
Competitor comparison
Understand which competitors are winning recommendations and what appears to be helping them earn that position.
Source and citation analysis
Identify the websites, reviews, directories, articles, and brand assets that AI platforms rely on when forming an answer.
Prioritized action plan
Get a practical sequence of content, authority, and technical improvements based on the evidence we find.
What we look for
Visibility is more than a brand mention.
We separate three signals because each one plays a different role in the customer’s decision.
Read the full visibility guide →Mentioned
Your company appears in the response or recommendation set.
Cited
Your website or content is used as evidence supporting the answer.
Referred
The answer gives the buyer a clear path to visit or contact your company.
How it works
Research built around the way your customers choose
Define the questions
We build a focused query panel using the language customers use with sales, support, and search.
Run the research
Queries are tested across relevant AI platforms using a documented and repeatable process.
Map the evidence
We compare brands, capture citations, and identify the sources influencing each answer.
Set priorities
Your team receives a plain-English explanation of the findings and the next actions worth taking.
Open research
See the thinking before you hire us
Our public studies show how the research is structured, what we measure, and how we interpret the results.
The ASK IndexLocal market studyASK
Local market study
How businesses in Andover appear when customers ask AI for local recommendations
A field study of real buying questions, the companies AI systems recommend, and the sources behind those answers.
Read the research →The ASK IndexResearch guideASK
Research guide
AI search visibility: mentions, citations, and referrals are not the same thing
A clear guide to the three signals that determine whether a brand is merely present or actively influencing the decision.
Read the research →Common questions
Before you invest in AI visibility
Still working out whether this applies to your company? These are sensible places to start.
Is this simply SEO with a new name?+
SEO remains important, but AI answers also rely on third-party sources, reviews, structured company information, and patterns across the web. We evaluate the answer itself as well as the search foundation behind it.
Which AI platforms do you test?+
A study can include ChatGPT, Google’s AI experiences, Perplexity, and Gemini. The final panel depends on the market, audience, and questions being studied.
What does a baseline tell me?+
It shows where your brand appears, which competitors are gaining visibility, what sources influence the answers, and which improvements are realistically within your control.
What if the research finds no serious problem?+
Then we will say so. The baseline is meant to establish whether a meaningful gap exists before you commit to a larger program.
Start with a baseline
Find out what AI says about your company.
Tell us a little about the business. We will review the request and suggest a sensible starting point.
- Buyer-question panel
- Brand and competitor comparison
- Source and citation map
- Prioritized next actions